Matrix was a community platform that rewarded fans for supporting their favorite streamers and creators. As founding product designer, I designed the core of it: creator battle passes with a free tier and a premium tier, each unlocking perks as fans engaged. Fans earned rewards and NFTs as they progressed, and web3 gamification turned watching into belonging. The result was a community product that grew to over 200K monthly active users. Later it got acquired by our competitor.