Velo is British American Tobacco's flagship nicotine pouch brand. It sits in the modern oral nicotine category, a smokeless consumer goods space aimed at adult smokers looking for an alternative to cigarettes. The pouches are tobacco free, the brand started in Sweden and it's now sold in 49 markets. I worked on Velo's website and marketing material, keeping the brand clean and modern across every touchpoint. I also designed a set of landing page explorations for the website, testing different layouts, product storytelling and ways to show flavours and strengths so adult buyers could find the right pouch quickly.